'No act of kindness, no matter how small, is ever wasted.' Aesop

What makes the Missing Kind so kind?  Here's a little bit about us and some details on how you can get involved in the kindness revolution ...


Because feeling heard helps.. Does hearing about other people's loneliness sadden you? Are you aware of the mental health crisis in our society? Are you ready to be the change and listen more effectively to those who need support?


Author: Abbie Clark

Start your own Kindness project

Do you want to change the world with kindness? Well you've come to the right place! Welcome to the community...



  • £2,500+

    ‘Pay It Forward' drinks and meals donated in KindaKafe Norwich in 2017

  • 16

    Entrepreneurs supported through the Social Enterprise School

  • £20,000+

    Amount of funding to support kindness missions and charitable ventures

Read more about our impact

Social Enterprise School

Do you have a great idea for how to improve things for your community? Why not train to run your own social enterprise?



KindaVillage Wales

With the village blossoming into existence, there’s a lot of options of how you can get involved.



KindaBusiness Hub

Let's build a kinder world together!



Hire space

A range of modern, affordable meeting rooms and open plan event space available to hire in our Norwich city centre venue



Latest news

  • The First Two Years - Diss Kindness

    The famous Scott Adams quote “Remember there's no such thing as a small act of kindness - every act creates a ripple with no logical end" sums up Diss Kindness. Read more

  • KindaKafe Norwich open as usual - Friday 2 March

    Our KindaKafe on Castle Meadow, Norwich is open as usual today serving a tasty selection of healthy hot meals and freshly ground coffee. Seeing as it's Friday (and it's cold!) why not treat yourself to one of our delicious homemade cakes too! Read more

  • Keeping people safe and warm in the snow

    People sleeping rough in Norwich can access emergency accommodation and support during periods of exceptionally cold weather through the Severe Weather Emergency Protocol (SWEP). Here's what you need to know... Read more